Built on Experience. Driven by Execution.
Twelve 77 Ventures is a growth and execution practice led by Salma Moosa, President & Founder, working with founders, CEOs, CXOs and leadership teams navigating the complexities of growth.
We believe most businesses do not suffer from a shortage of ideas, strategies or plans. They struggle in the space between knowing what needs to happen and actually making it happen.
That is where we work.
Twelve 77 Ventures steps into businesses to identify what is slowing growth, bring clarity to priorities, strengthen leadership capability and work alongside founders and teams to turn decisions into execution.Our approach combines entrepreneurial instinct, business intelligence, marketing leadership, people understanding and hands-on execution experience.


What We Do
Our work is built around three core business engagements and one leadership positioning platform.
- Growth Execution Mentoring
- Fractional CMO
- Identify, Onboard & Build Leadership Teams
- Signature Presence Workshops
How We Work
We don’t enter an organisation with a predetermined playbook. We first understand the business. Where is it trying to go? What is preventing it from getting there? What is working? What keeps returning as a bottleneck? and most importantly: What needs to change now? Our Strength lies in Clarifying Complexity, Building Momentum, & Sustaining Growth.


Execution & Outcomes
We get into the trenches, align with your mission, and bring strategic interventions, marketing leadership, and commercialization roadmaps that actually get executed.
Begin your Journey
Whether you’re looking for a growth partner, a marketing leader, or a commercialization expert — we’re here to build with you.

